My Life in Bullet points…

  • Born in Angeles City, Philippines

  • Moved To Melbourne, FL at age 2

  • Parents Separated at age 5

  • Moved to Destin, Florida at age 8

  • Moved to Anchorage, Alaska at age 11

  • Graduated high school went on to college

  • Played College Football

  • Joined the United States Air Force

  • Became a Fire fighter

  • Moved to Santa Barbara, California

  • Moved to South Korea

  • Moved back to Destin, Florida

  • Became a Professional Fighter

  • Got out of the military, worked as a FF civilian

  • Started my own business

  • QUIT MY JOB!!!

My life has been an incredible journey of exploration, growth, and adaptation. From a young age, I embraced the nomadic lifestyle, constantly moving from one place to another due to my father's service in the Air Forces. These experiences, combined with the loving presence of my little sister and my father's unwavering dedication, have shaped the person I am today.

Amidst the challenges and rapid adjustments, I discovered my true passions: the love for the camera, the art of storytelling, and the transformative power of branding. Today, I am delighted to offer you the Personal Brand Amplifier Subscription, a unique opportunity to align your personal or business brand with your authentic self.

Drawing from my extensive experience working with renowned names in the outdoor world such as Under Armour, Seaguar Fishing Line, and Yolo Bikes, I have honed my skills in both directing and producing captivating content. Additionally, I have been instrumental in building individual fishing charters, empowering them to carve their own path to success.

I invite you to embark on this transformative journey with me. Let's harness the power of your personal brand, tapping into your authenticity and passion. Through the Personal Brand Amplifier Subscription, together we will create a brand presence that leaves a lasting impression and empowers you to make a difference. Welcome to a new chapter of your brand's success


Where do I get it from... they always wonder who,
Then they meet my pops and tell ‘em, Lionel is just a younger you
— Uptown, Drake